Building a Waitlist
Create a waitlist page, choose a contact group and check signup, capacity and follow-up rules.
A waitlist collects interest before an offer is ready. It is not a ticket reservation or a purchase, and signup does not guarantee a future sale.
Prepare the destination
Create a contact group under Contacts → Groups for the signups. Check your waitlist, signup, contact-storage and group limits before a large launch. Review your sender in Settings → Email Settings; creating a waitlist requires the appropriate email setup.
Create the page
- Open Waitlists and select Create Waitlist.
- Enter the internal name, public title and description.
- Choose a unique URL ending and select the destination contact group.
- Add suitable presentation settings and any necessary questions.
- Save, open View Page and check the form before sharing Copy Link.
The URL ending must be 5 to 60 characters using supported lowercase letters, numbers and hyphens. It is fixed after creation. The creation description requires 100 to 5,000 characters; use them to explain what the person is signing up for.
Read the signup result
Eligible signups are recorded against the waitlist and its group, subject to validation, duplicate handling and capacity. Existing contacts and unsubscribe choices must be respected. A successful-looking form is not permission to override an opt-out.
Use View Contacts to inspect the linked group. Check signup records separately from the group's membership count; the group may contain people from other sources.
Pause or close
Use Edit to review the current Active, Paused or Closed setting. Pausing or closing stops the form accepting signups under its rules. Read the public page after changing it; do not assume closing deletes the records or permanently prevents reopening.
Send an update
When you have news, prepare a newsletter for the relevant eligible group. Check sender access, allowance and unsubscribe exclusions before delivery. A signup does not grant campaign SMS permission for an arbitrary phone number.