Building a Waitlist
Create a waitlist page that captures demand before you launch - every signup lands straight in your contacts.
Building a Waitlist
Before you build the course, book the venue, or record the thing - find out who wants it. A waitlist is a beautiful public page with one job: collect the people who are in, and put them straight into a contact group you can email the day you launch.
What You Will Learn
- Create and publish a waitlist page
- Understand exactly what happens on each signup
- Manage status, imports, and your linked contact group
Where It Lives
Click Waitlists in your dashboard sidebar - it opens inside your Contacts area, because signups become contacts. Click Create Waitlist to start.
Before You Start
Every waitlist is linked to a contact group - that is where signups land. If you do not have one yet, create it under Contacts → Groups first.
Create a Waitlist
Fill in the form:
| Field | Description | Limits |
|---|---|---|
| Name | Internal label, not shown publicly. | Max 255 characters |
| URL ending | Your public page link. Availability is checked live. | 5-60 characters; lowercase letters, numbers, hyphens. Permanent after creation. |
| Title | Headline on the public page. | Max 500 characters |
| Description | Body text - why this is worth waiting for. | Min 100, max 5,000 characters |
| Contact group | Where signups land. | Required |
| Theme color / background | Gradient, solid color, or image, with an optional overlay. | Defaults look good untouched |
The signup form collects first name, last name, and email by default - add your own questions in Waitlist forms and questions.
After Publishing
The waitlist is Active immediately at your public link. The detail page gives you Copy Link, View Page, Import signups (bring an existing list in via CSV), and View Contacts - which jumps straight to the linked group.
To pause or close signups, open Edit and change the status:
| Status | Behavior |
|---|---|
| Active | Page is live, form accepts signups. |
| Paused | Page is visible, form is disabled - "signups temporarily disabled". |
| Closed | Page is visible, form is closed for good. |
What Happens on Each Signup
- The email is checked against the linked group - someone already on the list is told so, not duplicated.
- Anyone who previously unsubscribed from your emails is silently respected: the form succeeds, but no contact is created. They opted out; the waitlist does not override that.
- A new contact is created in the linked group, with the waitlist recorded as their source.
- Your signup count ticks up on the waitlist card.
This is the cleanest audience-building loop on the platform: share one link, and every interested person files themselves into your contacts.
Plan Limits
How many waitlists you can run and how many signups they can hold rise with your plan tier - the current limits for every plan are on the pricing page.
Common Issues
- URL ending rejected. Check the format, that it is not taken, and that it is not a reserved word - the field validates live.
- Description too short. Minimum 100 characters - if you cannot write 100 characters about it, the audience cannot want it yet.
- Signups stopped. You hit a plan limit, or the status is Paused/Closed.
- Contacts not appearing. They are in the linked group - check View Contacts on the waitlist.