Waitlist Forms and Questions
Add custom questions to your waitlist signup form and use the answers to segment and follow up.
Waitlist Forms and Questions
The default waitlist form already collects first name, last name, and email - enough to launch. Custom questions are for when the answers change what you build or how you follow up: their role, their biggest problem, which option they would pay for.
Where It Lives
Open your waitlist from Waitlists, click Edit, and find the Form Fields section. Click Add Field for each question. Questions appear on the public page in the order you add them, after the built-in fields.
Building a Question
Each field has a Label (the question as the signup sees it), a Type, an optional placeholder, a Required toggle, and - for Dropdown - the list of options.
Available types:
| Type | Use for | Example |
|---|---|---|
| Text | Short answers | "What is your company?" |
| Long Text | A sentence or three | "What is your biggest challenge?" |
| A secondary email | Rarely needed - the form already collects one | |
| Phone | Phone numbers | "Best number to reach you" |
| Number | Numeric answers | "Years of experience?" |
| Date | Dates | "When do you need this by?" |
| Dropdown | One choice from a fixed set | "What is your role?" - Designer, Developer, Founder |
Example Form
| Question | Type | Required? |
|---|---|---|
| Current role | Dropdown | No |
| What would make this a must-buy for you? | Long Text | No |
Two questions, tops. The email is the prize - everything else is a tax on completion.
Where Answers Go
Answers are saved on the signup's contact record - open any contact from the linked group to read them. When the waitlist is for a paid thing, those answers are your pricing research, your copy research, and your launch email's first line.
Form Design Tips
- Every extra question lowers completion. Ask only what changes your next move.
- Make questions optional unless you truly need the answer.
- Use Dropdown when the answers are enumerable - free text is for insight, dropdowns are for segmenting.
Common Issues
- Options missing on a Dropdown. Add the choices when creating the field.
- Form feels long. Cut every question you would not act on.
- Answers under an old label. The label was renamed mid-flight - see the warning above.