Understanding the Discovery Score
How Trankets calculates discovery scores for events and products, including completeness points, engagement signals, and tier boosts.
Understanding the Discovery Score
This guide explains how Trankets calculates the discovery score for events and products. It lists the inputs and what you can do to improve completeness and engagement.
Where to find this
- Discovery dashboard: Marketing → Discovery in your dashboard, with All, Events, and Products tabs.
- Click any item to open its detail view, with a completeness checklist and improvement tips.
How the score is calculated
The discovery score combines three things:
- Completeness. How fully you have filled out the item details. This is the foundation - it counts directly, and it also scales how much your plan boost is worth.
- Engagement. Recent views, sales, and product reviews.
- Plan tier boost. Higher plans add a boost - but it is multiplied by your completeness, so a half-finished listing gets only part of it. Quality first, tier second.
If completeness is below 30, the quality part of the score is zero. Scores are recalculated continuously - an update typically shows within the hour - and can exceed 100.
Engagement signals
| Resource | Signal | Weight |
|---|---|---|
| Event | Weekly views | × 0.1 |
| Event | Weekly conversions (ticket sales) | × 2.0 |
| Product | Weekly views | × 0.1 |
| Product | Weekly sales | × 5.0 |
| Product | Review score | See below |
Product review score
The review score scales with your average star rating (up to 10 points at a perfect 5 stars), plus a 5-point bonus once the product has 3 or more reviews.
Engagement scores - reviews included - decay with a one-week half-life. Recent activity counts more than older activity.
Event completeness points
| Field | Points |
|---|---|
| Cover image | 15 |
| Description of at least 100 characters | 15 |
| City and country set | 15 |
| Address set | 5 |
| Active tickets created | 20 |
| FAQs added | 10 |
| Custom URL ending longer than 5 characters | 10 |
| Non-default theme color | 10 |
| Tags added | 5 |
| Category selected | 5 |
Maximum event completeness: 100.
Product completeness points
| Field | Points |
|---|---|
| Cover image | 20 |
| Description of at least 100 characters | 15 |
| Files attached | 25 |
| Gallery images | 15 |
| Category selected | 10 |
| Tags added | 10 |
| Short description | 5 |
| Thumbnail distinct from cover | 5 |
| Compare-at price higher than price | 5 |
Maximum product completeness: 100.
Tier boosts
| Plan | Boost |
|---|---|
| Free | 0 |
| Starter | 20 |
| Pro | 50 |
| Enterprise | 100 |
The boost is scaled by completeness, so it rewards finished listings - a fully complete listing on a paid plan gets the whole boost; a sparse one does not.
How to improve your score
- Go to Marketing → Discovery.
- Click an item - its detail view shows exactly which completeness fields are missing, plus improvement tips and recommendations.
- Fill the gaps listed above - completeness is the highest-leverage fix and helps on every plan.
- Drive traffic and sales through your own audience - your contact list is the engagement engine you control.
- Ask buyers to leave reviews on products.
- Scores refresh continuously; the score card also has a manual refresh button (with a short cooldown).
What happens next
- Higher completeness and recent engagement raise the score.
- Scores drop over time if engagement stops, because of the weekly half-life decay.
Limits and requirements
- Completeness below 30 sets the quality part of the score to 0.
- Scores are not capped at 100.
- Event attendees do not count as product buyers.
- Only verified product buyers can leave reviews.
Common issues
- Score dropped suddenly: Engagement decay reduces the score if views or sales slow down.
- Score stuck low: Check completeness on the item detail page; missing fields have a large impact.
- No review score: Products with no reviews miss the review component of engagement.