Turn Event Attendees Into Product Buyers

This guide covers how to follow up with event attendees and encourage them to buy your products. It focuses on practical steps, not guaranteed results.

How Attendees Become Buyers

An event builds trust with attendees. After the event, you can email them with a relevant product offer. Trankets does not send these emails automatically. You create and send them from Dashboard → Newsletters.

[!info] Event attendees are not added to your contacts automatically. To email them later, you must export their addresses from Dashboard → Events → [Your event] → Attendees, or collect them through a waitlist or product purchase.

Before the Event

1. Create the product you want to sell before the event happens.
2. Make sure the product is active, listed, and has prices set.
3. Plan a short mention of the product during the event.

During the Event

Mention the product naturally near the end of the event. For example:

"I cover this in more detail in my Digital Marketing Playbook. I will email everyone a link after the session."

Keep it brief. One mention is enough.

After the Event: Thank-You Email

Send a thank-you email within 24 hours while the event is still fresh.

1. Go to Dashboard → Newsletters.
2. Create a new campaign.
3. Select the contact group that contains the attendee emails.
4. Write the email:
   • Thank attendees for coming.
   • Summarize one key takeaway.
   • Mention the product and include a link to its public page.
   • Add a discount code if you offered one.
5. Send the email.

Follow-Up Email Three Days Later

Send a second email with a case study, testimonial, or example result.

1. Open the same newsletter or create a new one.
2. Send to the same contact group.
3. Focus on proof that the product works.

Final Reminder One Week Later

Send one last email before the discount or offer ends.

1. Create a final reminder newsletter.
2. Make the deadline clear.
3. Send to the same group.

What to Track

Check these numbers to see what is working:

Common Mistakes

• No follow-up email. Many sales happen after the event, not during it.
• Waiting too long. Send the first email within 24 hours.
• Product does not match the event topic. The product should solve a problem the event discussed.
• Attendees not in contacts. Export attendee emails or collect them through a waitlist if you want to email them.

Next Steps

• Create your first product
• Send your first newsletter
• Build a waitlist