Follow Up with Event Attendees
Find captured event contacts, organise a follow-up group and send useful updates while respecting messaging permissions.
After an event, start with the resources or update you promised attendees. If you have a related product, explain what it adds and let people decide whether they need it. Registration is not a promise to buy.
Check the contact records
Completed registrations can create or update contacts automatically. A contact group linked to the event can organise those records for you. Check Contacts → All Contacts and the intended group before importing anything again.
If you need to organise existing registrants, open a group and choose Import from Event. Imports include eligible registrants, not necessarily only people who checked in. Keep that distinction in the group name and message. Storage limits and skipped records can affect the result.
Use the contact activity and permission guide to inspect a record before sending. Notes can record a real enquiry or a promised next step. Do not use a note or group change to override an unsubscribe.
Prepare the follow-up
- Check the product is active, correctly priced and ready to deliver. Open its public link yourself.
- Decide what the recipients need from this message: slides, a recording, a worked example or an optional related offer.
- Open Newsletters, select the appropriate contact groups and write the email.
- Review unsubscribe exclusions, sender setup and your account's sending allowance. Group membership selects the audience; it does not override opt-outs.
- Preview and test the email, then review before sending or scheduling it.
A useful first message might say: "Here are the workshop slides. The final page includes the checklist we used during the exercise." If you include a product link or promotion, explain the terms plainly and use a real expiry only when one applies.
Follow up without inventing an automation
Save notes about actual questions or replies on the contact record. You can regard someone with a relevant need as a prospect in your business, but this does not create a deal stage or start an automated sequence in Trankets.
Prepare each further campaign deliberately. Avoid sending several messages simply because the same person belongs to several groups. Campaign SMS needs separate permission for the current phone number and uses messaging credits.
Review the result
Check campaign delivery, clicks and unsubscribes where available, then product purchases. An open or click does not prove intent to buy, and a purchase is not proof that one campaign caused it. Do not resend an uncertain send automatically; check its status first.