Shop Policies and Building Trust
Set your refund window, choose who pays the platform fee, add checkout questions, wire up analytics, and build buyer trust.
Shop Policies and Building Trust
Selling Rules is where you decide how buying from you works - everywhere you sell, in one place. This guide walks its four tabs and the trade-offs behind each setting.
Find it at My Page → Selling Rules. The tabs: Product Delivery, Analytics, Policies, and Trust.
Policies: Your Refund Window
Pick a window: No refunds, or 1, 2 (the default), 3, 7, 14, or 30 days. These policies apply to product sales - event tickets are covered by event cancellation instead.
The window cuts both ways, and it is worth choosing deliberately:
- Buyers can request a refund for that many days after buying. It is part of what makes a stranger comfortable paying you - the "{n}-day refund policy" chip shows on your public page.
- Earnings from each sale stay on hold for that long, then become available to withdraw. A longer window builds buyer confidence; a shorter one gets you paid sooner. Zero means no refunds and instant availability once payments clear.
You can also write a short custom policy note (200 characters) - it shows on your public page beneath your trust row, in your own words.
Product Delivery: How Selling Works
| Setting | What it does |
|---|---|
| Default Download Limit | How many times a buyer can download, for products without their own limit. Blank = unlimited. |
| Auto-send purchase email | Sends the download link automatically after purchase. On by default. |
| Platform Fee | Shows your current rate, and the choice: Buyer pays fee (added at checkout) or I absorb the fee (deducted from earnings, cleaner price). Applies to product sales. |
| Currency buyers see first | Which of your priced currencies a visitor meets first. Default: "Automatic - match the visitor's country". Applies everywhere you sell; an individual event can override it. |
| Buyer Information Form | Extra questions at product checkout - text, email, phone, dropdowns, dates, checkboxes, and more. Name and email are always collected. |
Analytics: Make Your Ads Smarter
Connect your Meta (Facebook) Pixel and Google tags (Tag Manager container, Ads conversion ID) here, and your product pages report visits and conversions to your ad accounts. Event pages use their own per-event tracking.
Trust: Verification
The Trust tab shows your verification status: Not Verified, Pending Review, Verified Seller, or Verification Rejected. A verified seller gets a blue checkmark on their public page, ranks higher in search and discovery, and converts better - buyers notice the badge. The tab shows your current status and next steps as verification becomes available for your account.
What Happens Next
- The refund window is enforced - it decides both buyer rights and your payout timing, per sale, snapshotted at purchase.
- The fee bearer applies to future checkouts, not retroactively.
- Tracking fires on your product pages as soon as the IDs are saved.
Common Issues
- "No refunds" backfiring. A zero-day window frees your cash fastest but costs conversions and invites disputes - a short window often nets more.
- Fee bearer not changing ticket prices. Event tickets have their own fee handling.
- Pixel not firing. Double-check the ID format - the form validates it.