The Party & Concert Playbook
Sell out the show: tiered tickets, promoter commissions, promo codes, multi-door QR scanning, and a crowd you keep for the next one.
The Party & Concert Playbook
Ticket money in personal transfers, guest lists in screenshots, and one person at the gate squinting at a spreadsheet at midnight. If you have run a show, you know. This playbook is the professional version: tiered tickets, promoters paid automatically, doors that scan, and - the part promoters skip - a crowd you keep.
Who this is for: party promoters, concert organizers, show runners, nightlife brands.
The Setup
1. The event page
Create the event with a poster-quality cover image and a link worth printing - the event link is permanent, so choose it like it is going on the flyer. It is. Keep Public Listing on so the show also surfaces on the discovery page.
2. Ticket tiers that create urgency
The classic structure, straight from the tickets guide:
| Tier | Setup |
|---|---|
| Early Bird | Limited stock, sales end date, per-buyer limit so nobody clears it for resale |
| Standard | The real price - Early Bird's neighbor makes it look fair |
| VIP / Table | Small stock, premium price. If your venue does tables, enable seating on this tier |
Set Total capacity in event settings to the venue's real number - it caps all tiers together, so you physically cannot oversell the room.
3. Pay your promoters properly
Street teams and influencers sell shows - Trankets makes their cut automatic instead of a settling-up argument:
- Create an affiliate program and enable the event in the Catalog.
- Each promoter gets a tracked link - every sale is attributed, commissions confirm after the sale clears, and payouts run through their own wallets. Zero cash handling.
- Give each promoter a promo code too (Affiliate Codes) - codes attribute sales even when nobody clicks a link, which is exactly how party tickets sell: someone shouts a code in a group chat.
Different cut for your headline promoter? Per-item commission overrides live in the Catalog.
4. Reminders sell the last 20%
Reminders at "3 days before" and "day of" hit everyone who registered. The day-of email is the one that converts "I bought a ticket" into "I actually came".
Show Night
The Check-in Portal turns any phone into a door scanner:
- Share the portal link + access code with door staff - they see check-in only, never your money.
- Multiple doors, multiple phones, same event - it all counts to one tally.
- A re-scanned QR flags "Previously used" with a warning tone - shared tickets get caught at the gate, not discovered in the numbers later.
- Refunded and unpaid tickets bounce in red automatically.
Walk-ups paying cash? Add them from your dashboard with They paid me directly so the count stays honest.
The Morning After
This is the difference between throwing parties and building a brand:
- Import from Event into a "Came to [show name]" contact group - the people who actually showed up.
- Announce the next date to that group first - your proven attendees are your presale list. (Newsletter sending is a paid-plan feature - for a promoter, it is the difference between starting every show from zero and starting from your last crowd.)
- Watch your ticket revenue clear into your wallet - ticket money carries only the short settlement hold, no refund reserve.
When to Upgrade
The fee per paid ticket shrinks on every paid tier - at real ticket volumes, the commission saved typically covers the plan. Higher tiers also raise the attendees-per-event ceiling. Check the current numbers on the pricing page against your venue size before you put tickets on sale.